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Journal of Sports Economics
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What's this?

A Hybrid Individual—Zonal Travel Cost Model for Estimating the Consumer Surplus of Golfing in Colorado

John Loomis

Colorado State University, jloomis{at}lamar.colostate.edu

Omer Tadjion

Colorado State University

Philip Watson

University of Idaho

Josh Wilson

Management and Engineering Technologies International, Inc

Stephen Davies

Colorado State University

Dawn Thilmany

Colorado State University

Although golf is a popular activity and significant industry, there is little known about the price elasticity of demand for golf, nor the benefits received by the golfers themselves. Using a survey of Colorado golfers at 19 golf courses and a relatively novel hybrid individual observation and zonal travel cost model, the authors find the demand for golf is quite price inelastic with respect to transportation costs (–.433) and green fees (–.115). The typical golfer spends $8 on transportation and $49 on green fees/ carts. The price inelastic demands translate into a consumer surplus of $18.44 per round of golf at Colorado golf courses. The annual net economic value to golfers in Colorado for the 7.8 million rounds of golf is $143.8 million. The authors find a ``U'' shaped quadratic relationship between age and golf demand, such that retirement age golfers take about 30% more trips than middle age golfers.

Key Words: consumer surplus • demand • green fees • price elasticity • travel cost method

This version was published on April 1, 2009

Journal of Sports Economics, Vol. 10, No. 2, 155-167 (2009)
DOI: 10.1177/1527002508320136
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