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Journal of Sports Economics
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Article

Brazilian Football: What Brings Fans to the Game?

Regina Madalozzo* and Rodrigo Berber Villar

Ibmec São Paulo

* To whom correspondence should be addressed. E-mail: reginam{at}isp.edu.br.


  Abstract

This article aims to identify variables that influence public attendance at football matches in Brazil, and how these variables affect decision management. Deriving a demand curve for public attendance at football stadiums in the Brazilian Football League, this article highlights four main explicative variables: stadium infrastructure, team performance, expected quality, and uncertainty. Data from over 1,800 matches are presented in an econometric model, using ordinary least squares (OLS) regression and in panel data form. The results reflect a series of variables that influence attendance, such as ticket price and local derbies, and the role of promotional strategies in distributing tickets is revealed.

First published on May 6, 2009
Journal of Sports Economics 2009, doi:10.1177/1527002509335572
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