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Journal of Sports Economics
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What's this?

Does Television Crowd Out Spectators?

New Evidence From the Scottish Premier League

Grant Allan

University of Strathclyde, grant.j.allan{at}strath.ac.uk

Graeme Roy

University of Strathclyde

This paper examines the impact of live television coverage on attendance at Scottish Premier League soccer matches during the 2002—2003 season. The authors exploit a rich data set which distinguishes match-day attendance into three groups: season ticket holders, pay-at-the-gate home team supporters, and pay-at-the-gate visiting team supporters. This examination of these categories is the first study of its kind. The results indicate matches broadcast live reduce pay-at-the-gate home team supporters by 30%. These results suggest that league administrators and club owners must consider the impact on clubs' traditional supporters when negotiating future broadcasting rights.

Key Words: soccer • Scottish Premier League • panel econometrics • broadcasting • attendance demand

This version was published on December 1, 2008

Journal of Sports Economics, Vol. 9, No. 6, 592-605 (2008)
DOI: 10.1177/1527002508321458
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