Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Sports Economics
This Article
Right arrow Full Text (OnlineFirst PDF)
Right arrow All Versions of this Article:
1527002507308769v1
9/3/304    most recent
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Walton, H.
Right arrow Articles by Dawson, P.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Article

A Contingent Valuation of the 2012 London Olympic Games: A Regional Perspective

Harry Walton1, Alberto Longo2, and Peter Dawson1*

1 University of Bath
2 Queen's University

* To whom correspondence should be addressed. E-mail: P.M.Dawson{at}bath.ac.uk.


  Abstract
Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.

First published on October 31, 2007, doi:10.1177/1527002507308769

Journal of Sports Economics 2008;9:304.

A more recent version of this article appeared on June 1, 2008

Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Sports EconomicsHome page
R. W. Baumann, V. A. Matheson, and C. Muroi
Bowling in Hawaii: Examining the Effectiveness of Sports-Based Tourism Strategies
Journal of Sports Economics, February 1, 2009; 10(1): 107 - 123.
[Abstract] [PDF]