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Journal of Sports Economics
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1527002508320136v1
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Article

A Hybrid Individual-Zonal Travel Cost Model for Estimating the Consumer Surplus of Golfing in Colorado

John Loomis1*, Omer Tadjion1, Philip Watson2, Josh Wilson3, Stephen Davies1, and Dawn Thilmany1

1 Colorado State University
2 University of Idaho
3 Management and Engineering Technologies International, Inc.

* To whom correspondence should be addressed. E-mail: jloomis{at}lamar.colostate.edu.


  Abstract
Although golf is a popular activity and significant industry, there is little known about the price elasticity of demand for golf, nor the benefits received by the golfers themselves. Using a survey of Colorado golfers at 19 golf courses and a relatively novel hybrid individual observation and zonal travel cost model, the authors find the demand for golf is quite price inelastic with respect to transportation costs (-.433) and green fees (-.115). The typical golfer spends $8 on transportation and $49 on green fees/ carts. The price inelastic demands translate into a consumer surplus of $18.44 per round of golf at Colorado golf courses. The annual net economic value to golfers in Colorado for the 7.8 million rounds of golf is $143.8 million. The authors find a "U" shaped quadratic relationship between age and golf demand, such that retirement age golfers take about 30% more trips than middle age golfers.

First published on June 16, 2008, doi:10.1177/1527002508320136

Journal of Sports Economics 2009;10:155.

A more recent version of this article appeared on April 1, 2009

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